60 Day Challenge -Day 15
Day 15 is upon us and we are just at two weeks into the challenge and my oh my. It’s been a great two weeks thus far. We have grown by leaps and bounds especially in the area of traffic. I gotta admit though, over the last couple of days, it has leveled off and hasn’t been in great influxes and that’s probably due to my not being able to get to all of the sites that I’ve frequented.
Not to make any excuses, but I’ve been burning candles on both ends and a little night oil to say the least with family, life, job, and business. It’s still possible to get a little time in everyday and do my due diligence and as a result, we are still making progress. I have a couple of projects coming up that I mentioned that will help push us a little further, especially when we’re into some paid traffic as well.
Like I said before, everything that we’re doing now is completely free traffic strategies and that alone. One other added note I can share with you that I’ve noticed during this challenge.
As a business person and entrepreneur, there are many different facets of your business when you are marketing online. One of the pieces of the puzzle is email follow up or broadcasting. It’s one thing to pay attention to your opt in rates or conversions, but it’s another thing to see how well you are communicating with your subscribers after initial signup. Yep, you gotta ask yourself, do they really want to hear from you?
At first, my open rates were somewhat pathetic. I hadn’t yet built a huge list per se thus far, but it’s constantly growing and you’ve got to be able to relate to them in some fashion or another. Some people say, the money is in the list, but If you’re not connecting with them in any way, there will never be anything gained from either party.
So, as I mentioned, my open rates were somewhat dismal until I started my little internal challenge. When I began communicating with how I was wanting to really help them with their business in some fashion or another, all of a sudden the shot up. It wasn’t a big jump out of the gate, but the more I sent out broadcast after broadcast, they starting going up. They were hearing that I was more interested in sharing something that would help them get moving and it (the list) came alive.
I was a little concerned at first as to whether or not the delivery rates were accurate or if my autoresponder service was on top of their game. In the end they were, but I wasn’t. I’ve heard marketers say that you shouldn’t be too concerned about your open rates until you have thousands on your list. I kinda disagree with that line of thinking. If they are not opening your email when you have a few, what do you think they are going to do when you have thousands? Probaly the same thing, so I had to figure out a way to turn that around.
Fortunately, I’m on to something here. I’m not saying that everybody has to do what I do (challenge and all), but it’s worth noting that you need to monitor each piece of your funnel to ensure that it is functioning at optimal capacity. That’s just been my observation in mine. I will continue to monitor and tweak it as I see the need and do whatever is necessary to maintain it a higher level.
From the optin, to sales page, to follow up series and the works, they all have their job to do and each will yield good or subpar results. It’s for you as an entrepreneur or marketer to learn what makes it or breaks it.
For me, this is something that I will always be looking at to find ways to maximize my efforts for the long haul. You just gotta know your numbers and how they are converting for you. Let me also add, that it’s not just the open rates, but what are they doing after they open it? How are your CTR’s? If you’re not sure what that means, it stands for Click Thru Rates. After they open your email, are they clicking on the link inside of it? If they are not, they will not get to your site(s) whether it’s your blog to be able for you to build a relationship or to your sales or affiliate pages to make any money.
All of this goes hand in hand and are very vital parts of your business.
til next time…..
Jerry Handy Sr.