It’s a word that is thrown around alot in our industry to some degree. What it simply means is that you have taken the focus off of a certain company or business opportunity and put it own yourself. Now, wait a minute before you start thinking that it’s selfish, it’s really not. Let me explain. Understand that first of all, people don’t follow companies, products, services, or compensation plans, they follow “People”. You have to set yourself apart as that person that they would won’t to follow. Have you ever noticed that the folk who done the hotel meeting presentations back in the “old school” trainings were the ones that everyone was attracted to? They were the ones at the front of the room who were the “experts” and knew a lot about the business and was making the most money (most of the time). They had that “something special” about them that attracted you to them.
What Was That Attraction?
What exactly pulled you to them was their confidence, courage, knowledge, skill level, as well as passion for what they were doing. They had a sense of direction and knew were they were going. The people in that room felt their energy and strong success vibe and they wanted to be a part of it. Well, that’s what goes on in the mind of most prospects you run across. They want to know what it is that you will and can do for them. They want to know if you can lead them to success and until they feel that from you, they won’t join you. So, your objective should be to become that person. To create your own brand of leader that individuals can have confidence and assurance that you are going to “lead them to the promise land”. I know it can be a little scary stepping out and being a leader, but it’s develop yourself or fail miserably.
How Do I Develop Myself?
It starts with wanting to grow and become a better person. As you become a better person, you by default are attractive. People like being around kind, caring, compassionate, intelligent, enthusiastic, and loving people. When you work on you by putting yourself in the right environment and around the right people, you will see progress beyond your imagination. You will see yourself starting to blossom because you have done what it takes to make it work. If it’s buying that book, going to that seminar, studying your target market, or whatever, you’re willing to do it. That will take you places you’ve never been in this industry because to tell you the truth, most marketers are too lazy to do these things. That my friend will put you in the top 1% of this industry, bar none. If you are consistently doing the things that others are not willing to do, you’re well own your way to experience success beyond your wildest dreams.
To your growth,
Jerry Handy Sr.