Just a quick video to share with you how you can best utilize Facebook.  It's no secret that most marketers today are taking advantage of this powerful platform.

You don't think it works?  Good.  That just leaves more exposure for those who do.  It definitely doesn't come without a learning curve.

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If the truth be told, sometimes you just don't know.  Not unless you test and keep on testing  I've said this on a number of occasions and it bears repeating.  That's why I wanted to add this post today.

This post will give you a little insight on how you can actually do element testing against one another.

As we mentioned on yesterday, your lead capture page is one of the most vital pieces of your conversion system.

But if you're not careful, it can be the most costly.  Especially if you're paying for your traffic.  Either way, it's important. 

You've got to be constantly tweaking and testing it to see what converts.  Why test?  It's because that way, you'll gain some serious insights into your prospects behavior. 

In this quick video, I'm going to be sharing with you how you can set up your own lead capture page.  Why do you need it? 

In order for you to build an asset (your list), you need a way to collect email addresses.  Some marketers opt to ask for both name and email address, but only the email is necessary.

I know you guys have heard of lead generation.  It's something that every online marketer should engage in.  This strategy will put you in a position to build a long term asset for your business.

It's your subscriber base. 

With this subscriber base you can develop long term relationships with your customers.  Which in turn can buy from you over and over.