Just wanted to give you all a brief update on how my initial launch of my membership site went. As I mentioned before, it was a huge undertaking and a lot of hard work to put this thing together, but it’s up and running. Flawless thus far? Not a chance. So much more work to do and so much more content to put inside of it. My plans are to continue to add meaningful material that will assist entrepreneurs in building a massively successful online presence and business in the days, weeks, months and years to come.
Definitely not short term thinking, but what I believe can be beneficial for them to not only help themselves, but bring the much needed value to the lives of those they will impact through their unique gifts, talents, as well as skill set.
As far my first initial week, I think things went pretty well. I am a little bias you know, but it’s with good reason. To get things started off, I created a brand new lead capture page just to see how well it would convert the traffic to leads. To my surprise, it done extremely well for starters. I mean a whopping 35.86% opt in out of a 100 click Solo Ad.
[ez_box title=”My First iStartup Lead Capture Page” color=”orange”]
[ez_popup type=”image” text=”Click Here to Enlarge” thumb_url=”http://jerryhandy.com/wp-content/uploads/2013/10/Screen-Shot-2013-10-21-at-11.10.12-AM-e1382382099315.png”]http://jerryhandy.com/wp-content/uploads/2013/10/Screen-Shot-2013-10-21-at-12.57.26-PM.png[/ez_popup]
The image above is a screenshot of the actual lead capture page that was used during the first test run. My plans are to optimize it of course through multiple split tests going forward. The idea is to create another lead capture page with a slight variation on some of the wording and see how it fairs against the now (35.86% control) version. Hopefully we can get those metrics up in the 40% + range. That would be awesome.
[ez_box title=”Solo Conversion for iStartup” color=”orange”]
[ez_popup type=”image” text=”Click Here to Enlarge” thumb_url=”http://jerryhandy.com/wp-content/uploads/2013/10/Screen-Shot-2013-10-21-at-1.20.44-PM-e1382382664451.png”]http://jerryhandy.com/wp-content/uploads/2013/10/Screen-Shot-2013-10-21-at-1.20.44-PM.png[/ez_popup]
I was really surprised that it done so well right out of the gate for sure, but hey that’s the beautiful thing about marketing. It takes a lot of testing and more testing to get a winning marketing piece. It’s a constant state of optimization to create higher yields and of course spend less money on your advertising campaigns. That’s if you’re going the paid method route. One other emphasis I would make to you guys as well. As always, if you’re going to spend money, by all means TRACK, TRACK, and TRACK again. It is so vital to you maximizing your roi (return on investment). If you start out spending money with certain solo ad vendors or facebook ads for that matter, you need to know where your conversions are coming from. There are a ton of tracking software out on the market, just find one that you’re comfortable with and does a very good job of yielding “accurate” results, and you’re good to go.
As I mentioned in my previous post, that my membership/training site would serve a two-fold purpose. First, it would give me a place where there would be protection for the content within and only accessible to those who were a part of my team (in some cases), and secondly that it would provide an opportunity for me to build strong solid long term relationships with those who joined. That’s my aim and thus far it is starting to pan out.
I am now currently getting feedback via email from some of the members that have just joined from my solo ad. Also, my email “open/view” rate is astronomically higher compared to previously because of the funnel process I have in place now. Normally, I would send to a lead capture page and then maybe to a one time offer, and the email follow up would ensue. Now, I have removed the “one time offer” and added a welcome video along with some instructions within which at the moment appears to be yielding significant results.
On the surface without any hard numbers, they’ve went from about 5% open/view rate to about 25% open/view rate. That’s a 5X increase over previous campaigns for sure. Just an added note here. It doesn’t matter how many people you have on your list if they aren’t opening your emails, it’s not going to do them or you any good.
So, focus on building the relationships FIRST. They may or may not want to work with you. That should be their choice. Remember as it’s always been said that people like to do business with those that they KNOW, LIKE, and TRUST. Don’t hide behind your computer screen or emails. Let them know who you are and that you are a REAL & GENUINE person.
Always provide helpful and valuable information that they can learn something from that will help bring a solution to their respective problem. It’s really just that simple.
May I ask you a brief question?
What are you doing to ensure that you are building solid relationships online? Are you willing to modify your marketing efforts if you see that they are not yielding the results you’re looking for? I know that may sound like a simple question, but believe it or not, some people (marketers) are not willing to change. They are not willing to adapt to the times and at the end of the day their businesses plummet because of it.
As always, you’re feedback is very much appreciated. Thanks!
Jerry Handy Sr.