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Leveraging your successes for greater momentum

online successOnline success can be a little tricky to say the least.  So many have attempted to chase after it and wondered why they haven’t been able to accomplish it.  Why might you ask?  That’s a good question and one that deserves an honest answer.  One of the things that I had to realize since coming online is how to take the “little” steps primarily and then scale up to create bigger and better results.

It’s not easy being patient when you are putting your time, energy, and effort into your business.  Especially when you don’t see any real change happening.  It can be disheartening.  But don’t panic or lose focus like so many have done before you who don’t have a vision of where they are going.  Once you know what your plan is and how you see yourself accomplishing it, it makes for an easier journey.  You’ve seen many marketers online that in your eyes, it appears that their online success was “overnight”.  Well, that couldn’t be further from the truth and if you ask them, they’ll tell you that it wasn’t as well.

What you have to understand is that they took baby steps.  They went from one successful activity to another and learned how to leverage it.  Let me give you a prime example of what I mean.  Let’s just say you’re brand new to internet marketing (make money online) or whatever your niche is.  You put up a simple wordpress blog by following a very simple and basic instructional video that you found on youtube.  Maybe it took you a little time to get it up, but at the end of the day, you accomplished it.  Bingo!  That was a success for you.  Right?  You had an obstacle in your way and found out a solution to remedy it and YOU did it.

Now let’s just stop and think for a minute.  You were brand new to online marketing and now you are a blog owner who have installed their very own blog site.  How many other new marketers or those who would like to install their own blog, could benefit from your knowledge and experience.  Why couldn’t you now put together your own information product or video tutorial using the likes of Camtasia or some other screen capture software and share exactly how you did it.

Talking about LEVERAGE.  That would be huge for you in helping to maybe even build a list with.  It could be a piece of content that you could utilize to help build your list.  But Jerry, there are thousands of marketers out there that have already shared that with others on youtube or their own sites and what will make mine any different?  My answer to that question is simple.  YOU!  You make it different and unique.  That’s one of the biggest myths to online marketing and that is that it’s saturated and very competitive.  Let me ask you another question.  Have you ever heard of Unique Selling Proposition or USP?  If you haven’t, it’s simply asking what is it that you can bring to your market and what makes it unique to others who may be in the same market.

Every person has their uniqueness and the ability to put their own special twist on things.  Why do you think there are so many that are starting to have success in the same niche?  It’s because they have figured out a way to bring THEMSELVES into the equation and not so much the actual product or services.  You are unique from any other marketer on the internet and should strive to separate yourself from them.  How you come across in your blog post or your content will speak volumes to your readers.  Many are asking how are you unique?  Is it your honesty, integrity, passion, thirst for knowledge, marketing experience or whatever.  Something will stand out about you that is not noticeable in others.  Capitalize on that and use it to your advantage.

The blog installation and set-up is just one example of online leverage.  You can continue to build upon that initial activity and turn it up a notch into other ventures.  Now that you’ve gotten some interest in your blog installation video tutorial or report that you’ve given away to build your list, now you can share on your blog how you were able to build a list by giving away a free video tutorial.  You get my drift now?  Can you see how you can leverage off of a previous success to add more value to your business?

As this process continues, then you’ll be able to take it to higher heights when you’re making your first few dollars online.  Suppose you just made a sale from an affiliate product(s) that you have been marketing online for a few weeks.  Now you’re able to document how you did that and exactly what process you went through to make it happen.  You could take a screen shot of your results and share it with your readers.  Of course you would blot out sensitive information that would not be wise to share with others, but you see my point.  You are now leveraging that tiny degree of success to gain more momentum in your business.  Trust me on this one.  When others who have not gotten the same results as you have, and mind you there are plenty, they will want to know more about how you were able to do it.

There are always some marketers that are just getting started and may be a few days, weeks, or months behind you.  So you will always have an opportunity to utilize your experience and results for them.  The experience you gather will be invaluable to you and will afford you the privilege of sharing more of your methods with your readers and visitors.  You can then go on to build an even greater list of those who would exchange their email address for your free offers that can help them as well.

Then your goal should be to rinse and repeat.  Ultimately, you will be able to have so much leverage in your business, you in turn could have your first product created from your very own experiences and results.  That’s a real world example of how most of the successful marketers have made their full time incomes online.  Initially, they leverage others experiences, products, systems, and what have you until they can create their own.  Leverage is powerful and when you really understand how to use it for your benefit, you’ll continue to struggle trying to figure out how all of this stuff works.

It’s simple, but not always easy.  Just follow in the steps of others who have done it and short cut your way to success.  I’m not saying overnight success, but it will be success indeed for sure.

If this post has helped you in anyway, I would love to hear your feedback.  As always, it is much appreciated and thanks for taking the time to check it out.


Jerry Handy Sr.





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