Leveraging your successes for greater momentum - jerryhandy.com

Leveraging your successes for greater momentum

online successOnline success can be a little tricky to say the least.  So many have attempted to chase after it and wondered why they haven’t been able to accomplish it.  Why might you ask?  That’s a good question and one that deserves an honest answer.  One of the things that I had to realize since coming online is how to take the “little” steps primarily and then scale up to create bigger and better results.

It’s not easy being patient when you are putting your time, energy, and effort into your business.  Especially when you don’t see any real change happening.  It can be disheartening.  But don’t panic or lose focus like so many have done before you who don’t have a vision of where they are going.  Once you know what your plan is and how you see yourself accomplishing it, it makes for an easier journey.  You’ve seen many marketers online that in your eyes, it appears that their online success was “overnight”.  Well, that couldn’t be further from the truth and if you ask them, they’ll tell you that it wasn’t as well.

What you have to understand is that they took baby steps.  They went from one successful activity to another and learned how to leverage it.  Let me give you a prime example of what I mean.  Let’s just say you’re brand new to internet marketing (make money online) or whatever your niche is.  You put up a simple wordpress blog by following a very simple and basic instructional video that you found on youtube.  Maybe it took you a little time to get it up, but at the end of the day, you accomplished it.  Bingo!  That was a success for you.  Right?  You had an obstacle in your way and found out a solution to remedy it and YOU did it.

Now let’s just stop and think for a minute.  You were brand new to online marketing and now you are a blog owner who have installed their very own blog site.  How many other new marketers or those who would like to install their own blog, could benefit from your knowledge and experience.  Why couldn’t you now put together your own information product or video tutorial using the likes of Camtasia or some other screen capture software and share exactly how you did it.

Talking about LEVERAGE.  That would be huge for you in helping to maybe even build a list with.  It could be a piece of content that you could utilize to help build your list.  But Jerry, there are thousands of marketers out there that have already shared that with others on youtube or their own sites and what will make mine any different?  My answer to that question is simple.  YOU!  You make it different and unique.  That’s one of the biggest myths to online marketing and that is that it’s saturated and very competitive.  Let me ask you another question.  Have you ever heard of Unique Selling Proposition or USP?  If you haven’t, it’s simply asking what is it that you can bring to your market and what makes it unique to others who may be in the same market.

Every person has their uniqueness and the ability to put their own special twist on things.  Why do you think there are so many that are starting to have success in the same niche?  It’s because they have figured out a way to bring THEMSELVES into the equation and not so much the actual product or services.  You are unique from any other marketer on the internet and should strive to separate yourself from them.  How you come across in your blog post or your content will speak volumes to your readers.  Many are asking how are you unique?  Is it your honesty, integrity, passion, thirst for knowledge, marketing experience or whatever.  Something will stand out about you that is not noticeable in others.  Capitalize on that and use it to your advantage.

The blog installation and set-up is just one example of online leverage.  You can continue to build upon that initial activity and turn it up a notch into other ventures.  Now that you’ve gotten some interest in your blog installation video tutorial or report that you’ve given away to build your list, now you can share on your blog how you were able to build a list by giving away a free video tutorial.  You get my drift now?  Can you see how you can leverage off of a previous success to add more value to your business?

As this process continues, then you’ll be able to take it to higher heights when you’re making your first few dollars online.  Suppose you just made a sale from an affiliate product(s) that you have been marketing online for a few weeks.  Now you’re able to document how you did that and exactly what process you went through to make it happen.  You could take a screen shot of your results and share it with your readers.  Of course you would blot out sensitive information that would not be wise to share with others, but you see my point.  You are now leveraging that tiny degree of success to gain more momentum in your business.  Trust me on this one.  When others who have not gotten the same results as you have, and mind you there are plenty, they will want to know more about how you were able to do it.

There are always some marketers that are just getting started and may be a few days, weeks, or months behind you.  So you will always have an opportunity to utilize your experience and results for them.  The experience you gather will be invaluable to you and will afford you the privilege of sharing more of your methods with your readers and visitors.  You can then go on to build an even greater list of those who would exchange their email address for your free offers that can help them as well.

Then your goal should be to rinse and repeat.  Ultimately, you will be able to have so much leverage in your business, you in turn could have your first product created from your very own experiences and results.  That’s a real world example of how most of the successful marketers have made their full time incomes online.  Initially, they leverage others experiences, products, systems, and what have you until they can create their own.  Leverage is powerful and when you really understand how to use it for your benefit, you’ll continue to struggle trying to figure out how all of this stuff works.

It’s simple, but not always easy.  Just follow in the steps of others who have done it and short cut your way to success.  I’m not saying overnight success, but it will be success indeed for sure.

If this post has helped you in anyway, I would love to hear your feedback.  As always, it is much appreciated and thanks for taking the time to check it out.


Jerry Handy Sr.





Jerry Handy

Jerry is a driven entrepreneur who's primary desire is to empower others to be successful in business. He realizes that true success is first development of mindset and personal development. Being a home business owner is an awesome goal and definitely possible when you take it on as a business and not a hobby.

  • Hey Jerry,

    Awesome post, my friend!

    I’m with you all the way regarding USP. How many ‘cookie cutter’ marketers are there out there? How many times have we watched a presentation or read a sales pitch and gone, “*sigh* Just like all the rest….”? Too many times to count, I’m sure!

    Then we come across something different, something that stands out. Why? Usually because it reflects the person and isn’t just the same old rehashed garbage. Even if the essence of the product isn’t anything new, it’s the personal element that can make all the difference.

    I always say that everyone has something unique that no-one else has – themselves. You just need to find a way to implement this into what you’re offering, but the results are sure to be worth it and people will respect you more for being genuine.

    By the way, many congrats again on your recent sales, it goes to show your hard work is paying off for sure! And things are only going to keep getting better 🙂

    Onwards and upwards!

    • Thanks Glenn. I think sometimes we try to compare ourselves with other marketers and that’s where you can go wrong. Be unique and be yourself and that is one of the greatest forms of leverage you can have. I’ve learned over the weeks, months, and years that its really a very simple system to creating online success, but it’s not always that easy. It requires you to pay attention and exert the necessary disciplines from day to day for your business and stay focused on the task at hand.

      Having good mentors helps to speed up the process as well, but finding the right one(s) right out of the gate could be a challenge for you too. We are fortunate to have guys like Alex and Dean as road maps to model our businesses after and they for sure will help in avoiding some of the pitfalls of online marketing. Thanks again my man for sharing.

  • John Brewer says:

    Hey Jerry,

    Awesome post. I am definitely trying to figure a way of putting myself more in my business. I can say that I am putting much more effort into putting together my blog posts to provide quality content and value to those that frequent my blog.

    Thanks for being a great example.


  • Mark Healy says:

    Hey Jerry

    Great post man, its true any newbie success should be leveraged so you get to your next success much quicker but at the same time you have to reach out and help others. No matter how small the success is some people don’t know what you know so you can teach others and give them the solution.Eg like building a blog as you mentioned.

    If you can’t utilise your own success you can leverage the success of others by being associated to a program and other students /mentor.

    Great post jerry

    All the best


    • Absolutely Mark. So many new marketers don’t believe that they have what it takes to build a following, but little do they know, they could be light years ahead of someone else just coming online. Remember to take advantage of your online positioning and share what it is that you’ve learned. Someone will value it along with your uniqueness. That’s a 1-2 punch for kicking off your online journey.

  • Michel Snook says:

    Hello Jerry, great article!

    I agree that it is not always easy being patient when you put in your time, energy, and effort into your business without anything to show for it. Not only is it disheartening, it can lead one to throw in the towel.

    Yet you gave encouragement by pointing out that each person has their own uniqueness and the ability to put their own special twist on things that can be leveraged to be successful. Keep up the great work!

  • Neamat Tawadrous says:

    Hi Jerry,

    I totally agree with you here, people do business with people so no need to put up a mask. Just be human. Be yourself! Your Uniqueness is key to attracting more people I believe.

    Yes, getting started may be slow. It maybe even overwhelming at times. You just need to increase your knowledge and activity. Build your content over time and offer value. You just need to be a little farther on the path, leverage that by teaching it and you will have lots to offer. And the value that someone gain from what you offer will be incredible. It holds you accountable and stick with the learning curve and makes you want to stay ahead of your competition.

    Indeed, each person has their own uniqueness, just find what you can offer that makes you remembered by your prospects and leverage it for success.

    Thanks Jerry for a wonderful written post. Very encouraging. Have a great weekend.

    Be Blessed,


    • Neamat, It’s something that I believe we all need to learn very early on. It’s something to try and compare yourself to others who may have been doing internet or network marketing for years. Just be real and genuine to who you are and where you are, and the rest will take care of itself. Thanks so much for sharing.

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