Is Your MLM Marketing System Producing Results?
When it comes to online marketing or home business in general, your mlm marketing system should be one of the biggest components that you must have in place. Without it, you will make for a very difficult process to get the results you're seeking.
When we speak of a system, your corporate website is just one of the pieces of the puzzle. But don't make the mistake of putting all of your eggs in one basket. Don't bet the farm on your company's track record or it's awesome products.
That's not long term thinking or planning on your part.
Your mlm marketing system should focus first and foremost on generating hot prospects or leads that you can communicate with about your product, opportunity, or service.
What Should It Include?
Let's dig in and see how you should proceed and what particular components you would need to have in your mlm marketing system and why.
- 1. Lead Capture Page or Squeeze Page
- 2. Free Offer or Lead Bait
- 3. Autoresponder
- 4. Website or Blog that you own.
- 5. Your Company Branded Website
How Vital is Your Lead Capture Page?
Firstly, you must have a way of capturing your prospect's contact information that will allow you to follow up with them at a later date. The squeeze page or lead capture page should serve as a perfect component in your mlm marketing system to accomplish this.
What good would it do you to drive massive amounts of traffic to your website (in this case your lead capture page) if you have no way of capturing their contact details. The rule of thumb is that the majority of your traffic that comes to your site will not take the action you're expecting at first, so you need something in place to ensure that you're able to re-engage with them.
Do You Have A Free Offer or Lead Bait?
This goes without saying in the online marketing world. You must have some type of valueable offer or lead bait that you can give away for free in order to get the contact details of your prospect, whether you're requesting email address or both name and email address. You must provide a high quality free gift that is designed to meet your prospects immediate or short term need. It could be a free report, video tutorial, audio interview, or any thing that addresses something your ideal prospect could need to help them with their business.
With the amount of reservation and skepticism from so many folk who have yet to get to know you, you must satisfy a need in their business first before they are willing to give you anything.
Always have the prospect in mind first and give them what they want. That's when your mlm marketing system can start firing on all cylinders because at the end of the day, it's about what your prospects need rather than what it is that you need.
Autoresponder-Is It The Difference Maker?
Sounds greek? I hope not because this little jewel will work wonders for you. If you don't know what they are, it's simply an automated system that you can put in place that can preload follow-up messages in that will go out in a time delayed fashion.
The autoresponder is the primary tool that most marketers in the online home business world use to leverage to create massive time freedom. It's like having your very own full time secretary that works for you twenty four hours a day and seven days a week.
It's cheaper than paying a live person, plus it never calls in sick. Needless to say, this is a tool that will take your business to new heights.
It's up to you as to how you will utilize it, but it's one of the components that you should have in place as well.
In other words, once they opt in to your lead capture page, your pre-written follow up messages will go out as you specify them. It could be immediately or daily if you so choose.
It's one of the best investments you can make in your business if you are truly seeking time freedom.
Is Your Own Blog or Website Really Necessary?
Lastly, you MUST have a presence online in the form of your very own website or a blog. Whichever you choose, it gives you a presence or a place where prospects can get to know, like and trust you. When you were offline, the prospects you made a list of consisted of your warm market. Why is that? Because it was easier for them to hear what you had to offer and not wonder if you were trying to scam them.
They trusted you because they knew you.
In the online marketing world, it's not always the case that others know you so you must have a presence online where you can tell your story. Share more information about you, training tips, strategies or whatever you choose with those you are following up on in your autoresponder.
How do you do that?
You can have a link within your broadcast or email from your autoresponder directing them back to your blog that will help them in an area they are struggling with. Find out where the pain is in their business, and provide the medicine (your solution) and you will build a loyal following for years to come.
It's the best mlm marketing system that you can put in place that can be duplicatable for those on your team if they choose to embrace this business practice.
Why You Shouldn't Lead With Your Company Website
Now that you have all of these components in place, now you can start building the relationships that are so vital to your success. Just remember that you are in the people business, not your product driven company.
People move products at the end of the day and when you can get that shift of mindset, you're that much closer to reaching your personal goals. Your company website is not designed to move people, but to deliver facts about the company.
In other words, it is not optimized to convert your traffic or leads into buying customers or team members. But what you've done up front will.
Think about how you've provided a solution up front through your free offer that helps them with an issue they are having in their business. Then you are following up with them giving more value based content through your autoresponder. Thirdly, you are putting up more relevant content on your personal blog or website that will further provide assistance for them in their business.
What does all of this equate to? It boils down to you having one of the best mlm marketing systems on the planet that produces massive results for you and your prospects. Once you've established yourself as a leader by providing the assistance that you've provided, now you can take on the role of a respected authority in your network marketing arena and by default you will attract people to join you in your primary company.
Then and only then can you present your company replicated website to enroll your brand new team members.
To add fuel to the fire, there are ways that you can take your mlm marketing system to the next level. Want to learn more?
What if there was a way that you could make money from prospects who don't join you in your primary business? Sounds interesting? If so, click the button below to learn more.