Quick Start Challenge-Final Update
Ok guys and gals, it’s the end of our challenge. It’s been a lot of fun for all of us in the group. We collectively learned a lot about our business and ourselves. For me, the biggest lesson that I learned could be summed up in one word. CONSISTENCY! Let me say that loud and clear for you again. CONSISTENCY is the key for your success especially when you’re starting out. I didn’t really understand that until I got into some days that I couldn’t get some of my traffic generation strategies done. Below is a quick run down on how my actual traffic was during the last three months.
- March –883 unique visitors
- April – 760 unique visitors
- May – 418 unique visitors–so far this month
That’s a total of about 2061 visitors which isn’t too bad, but it could have been much more than that. There were days where I had a huge responsibility on my shoulders dealing with some ministry stuff. It took a lot of time which looking back, it was more of a priority for me to handle that, than my own business. I know that I will be blessed for that, so it’s all good. I have a couple of weeks left on that project and I will have a lot more time to kick things into a higher gear.
On average according to my google analytics stats, most visitors visit at least 2.5 pages each visit and stay on my site about 5 minutes. The stat that is most intriguing is my bounce rate. That basically is telling me out of the amount of people that are coming on my site, overall how quickly do they leave. It’s sitting at about 44.32 right now, so I got some work to do on that. Overall, I’m not as disappointed as I should be because I know what I need to do to get those numbers up. If you really think about it, my main content was giving updates on the challenge and not really content that was beneficial to the actual reader. It’s cool that others would like to keep up with you, but ultimately, you want to be able to provide quality content that can help your visitors with issues that they may be dealing with in their business.
Now if they don’t have business, there is an opportunity for you to share ways that they can get started. That was one of the reasons I started this blog because it would give me an opportunity to educate others who were just starting out online and didn’t understand how all of this stuff worked. I struggled big time and spent a lot of money trying all of these things to get a good grip on it, and I would say that all was not lost. My experience will be valuable to them and that is my intention.
Now as far as sales are concerned, I was able to generate 1 sale through that time period. I know that some wouldn’t report such dismal results, but the truth is always the best policy. That’s one thing that I have always expressed to new marketers is to be honest about how you are actually doing. That my friend is a very attractive characteristic to your success in business. If people know that they can trust you, that’s part of the (know, like, and trust) equation. You’re gaining ground and building much needed credibility.
I’m sure there is a metric in there somewhere that tells me that if I get (x) number of visitors to my site, then I should be able to generate (x) number of sales, but I haven’t dug into that stat just yet. My primary goal was to just be consistent as best as I could with my site. I know one of the benefits of doing that is that you are building a habit that will help to shape how you grow your business from day to day. As I said before, the content wasn’t what I would have liked for it to be and therefore, I’m cool with it.
Once we get back in the groove of writing for our readers, then those sales will increase as well as my list building efforts. How might you ask? Because as I continue to visit niche related blogs and websites, I will share content that is helpful there and more than likely, that will trigger an inkling to visit my site. When they do, the site is positioned to be monetized by the banners you see on the left side bar. Not only that, but when you visit this site, within a few seconds my light box banner will appear and share an advertisement for our business. The lighbox banner is only triggered every seven days as to not annoy my visitors. I do understand that they can do that to some people, but hey that’s marketing and most of the top marketers are utilizing it.
During this time, I have had an opportunity to visit a lot of blogs and learned some very valuable information by doing so. It’s amazing how the blog hopping and commenting can really boost your visitor traffic. The whole concept of giving before you receive is definitely applicable to online attraction marketing. When you share value with others, they will return the favor which is a pretty cool concept. The biggest thing to me is not so much that I’m trying to get better rankings in the search engines by getting a lot of back links, but actual social proof.
When others come to visit your blog that may not be from your normal marketing circles, those comments and interaction will provide the social proof that you need and will help to minimize some degree of skepticism from your visitor. You’ve probably heard it said before that you want your visitors to get to know like and TRUST you. Trust is a vital component in the online world and when your visitors see that interaction and feedback, that helps them grow closer to you and they will let their guards down more. I realize that most marketers are going for the front page of Google by spreading a lot of backlinks on these blogs by leaving their website or blog address, but that’s on the bottom of the priority list for me. Now if my site gets on the front page, that’s fine with me, but it’s not my goal.
By utilizing this traffic generating strategy, I have found a lot of good people doing some great things. It is by far one of my favorite methods and it is one that I will continue to do for sure. It to me was a little more sociable than forum marketing, although forum marketing brought greater results. Yep, that technique was responsible for over 30% of my visitor traffic. That Warrior Forum is huge and when you find the right threads and bring real solutions to them, people will seek you out. Some of it could be out of curiosity, but for sure some of it is just to seek you out for additional information. You can see that stat in your Google Analytics. It will tell you how long they were there and which pages they visited.
So, that’s pretty much sums up my challenge and how it went for me. There were no other techniques I used because I believe as one of my mentors says, that if you focus on one or two strategies and perfect them (get results), then you can move on to other ones. These absolutely do get results and that’s why I stuck it out to the end. Now I gotta say this for clarity. There is no such thing as FREE traffic for the record. It will and is going to cost you your time. How much is your time worth? Fifteen, twenty, thirty dollars an hour. I don’t know, but when you multiply that by the number of hours you spend generating traffic, it may make sense for you to pay for your traffic. That’s going to be totally up to you. I for one will utilize both paid and “free” methods going forward and I’ll be sure to let you know how it continues to go.
If this has helped you in any way, please leave your feedback or comments. I know this post was the absolute longest that I’ve ever done, but it was necessary to give you the full view of how I felt about this challenge. Thanks for reading.
Jerry Handy Sr.