Split Testing, How Critical is It?

Split Testing…How critical is it?

Jerry Handy

Jerry is a driven entrepreneur who's primary desire is to empower others to be successful in business. He realizes that true success is first development of mindset and personal development. Being a home business owner is an awesome goal and definitely possible when you take it on as a business and not a hobby.

  • James Robson says:

    Hey Jerry!
    You’ve got some solid tips there – testing is paramount to any kind of marketing campaign. Anything else is just guesswork and luck, especially when using a rotator script is so simple. I’ve found that the data you can get from sticking a number of variations in a rotator is priceless. Since each of my variations have a unique opt-in form (even though they may look identical in many cases), I can track the numbers of views and conversion rate through AWeber quite painlessly.


    • That’s awesome James and something that I definitely recommend to any savvy marketer. If people aren’t doing this, they are virtually or should I say literally throwing money out of the window needlessly. Thanks so much for the feedback bro.

  • Ben Solomon says:

    Hey Jerry,

    Good, informative post on split testing. Not many people really talk about it, and people new to IM, who use PPC and other paid advertisement, get slaughtered. And if they don’t have a strong enough bank balance (or good strategy to monetize), they never recover.

    It’s a learning process, this journey. 🙂

    Love the work that you do, and the things that you share. 🙂

    • Yes Ben I believe it’s the make or break strategy for the serious entrepreneur. Now if you’re doing affiliate marketing whereby you’re using others lead capture pages, it’s difficult to gauge your marketing and that can cost you. But if that’s all you have right now , then that’s all you have and you have to work with that until you can do better. Thanks for sharing Ben.

      • Ben Solomon says:

        Very true. Thank God I survived and made a profit when I first did that in 2007 (direct linking with adwords). Now with PPC costs being much higher, I wouldn’t even dream of doing something like that.

        • For sure my man. In this day and age yup need better conversions, not just traffic. With the way some of these affiliate programs are ran, you will lose more than you make. That’s why you need something that is worth promoting and brings serious value to the persons life. Thanks again Ben.

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