All traffic isn't created equal - jerryhandy.com
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All traffic isn’t created equal

In the online world of running an online business, the name of the game is TRAFFIC and Conversions.  If you have any type of product or service that you are attempting to market online, those are two key factors that you must monitor at all times.  The hotter the product or service you are offering, the better chance you will have of actually making any real money from it (ala sales).  If you don’t have that working for you, you’re in for a long ride.

With the being said, I wanted to share with you the latest results that I’ve experienced with a couple more of my chosen traffic sources.  For those of you that are not aware, I still do engage in free traffic generation strategies, but I’ve put a heavier emphasis on paid methods.  Just a foot note:

 

[ez_box title=”Tracking is CRITICAL” color=”orange”]

When you’re paying for traffic, make sure you are tracking every single campaign.  It could be the difference in your success and failure in marketing.

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As you may have noticed the awesome results that I received on my campaign.  Trust me, that was huge for me since I haven’t really had a whole lot of experience with Solo Ads.  They are by far the fastest way to build a list as well as build a business.  But you have to be ready for the “not so good” part of marketing and that’s when things don’t really go your way.  I’m going to give you a little update on where my campaigns are and how I’m approaching my marketing strategies going forward.

Just real quick, if you refer back to this post, you’ll see that I still had a pending campaign that was due to go out.  Well, it has been launched and at this point I can’t give you the results.  Why?  Well, it’s still running, believe it or not.  I ordered 500 clicks from a certain vendor in May, and it’s barely gotten 100 clicks so far.  But, in complete and full disclosure, I was aware of this particular vendor’s MO (method of operation) when I purchased it.  He is the type that is not concerned about the quantity of the clicks or the speed at which they are sent, which to me makes sense as long as it’s a targeted list in your niche.

If they come over time, that’s cool, but I honestly didn’t think it would take a month for 100 clicks.  Am I upset about it?  Not really, because I know eventually they will come through.  I’ll just be patient and just let it run it’s course.  But I will tell you that I will not purchase from this vendor again for sure.  As of right now, I guess I’ll go ahead and share with you these dismal results.  Whew!

[ez_box title=”Publisher 5 results” color=”orange”] Purchased           Received        Optins       Sales

500                            82                  12               0

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Now as I’ve stated, the campaign is still running and I have about 418 clicks remaining.  There is a small possibility that it will yield some significant results, but it remains to be seen.  The good news is that the 12 optins that are in the system right now are still being followed up with……ON AUTOPILOT.  Sweet!

Let’s move on……

As you know, marketing doesn’t stop with one all out massive campaign of 100’s of clicks.  It’s an ongoing process and something that you have to consistently do.  If you’ve set aside a certain amount for your “marketing budget”, then it would only make sense to stick to it.  If your budget is $100, $300, $500 a month or more, just be consistent with it.  Eventually you’ll get to the point where the business is self funded and at that stage you can sit back and enjoy the ride.  I’m not there yet, but that’s the hope that I have going forward.

The best part about being on the internet is that EVERYTHING is track-able.  I know which campaigns are worth re-investing in versus the ones that I shouldn’t put a penny into.  The bottom line is “When you pay with REAL money, you PAY closer attention.  That only makes good business sense, right?.

Ok.  I’ve brought on two additional publishers this month.  I’m just testing different sources and seeing which ones are going to yield the best results for me.  As I’ve always indicated, you gotta TEST!

[ez_box title=”Publisher 6 Results” color=”orange”]

Purchased  Received  Optins  Conversion   Sales
500               513             102          19.9             0

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The ad for publisher 6 cost $425 and has yet to yield any results so far, but as I’ve said, the system is working in the background to hopefully convert a few of them.  I’m hopeful, but if it doesn’t come through, that’s just the way marketing is.  Now mind you, this is not what you would want to expect from your efforts because there is no way you can stay in business if you’re not profitable in your campaigns.  Just an FYI.  I’m not completely thrilled about how it’s going right now, but I do understand the risk involved when running a business.  Remember, I mentioned this a few days ago that it’s not a wise move on your part to spend your kids’ grocery funds or your car payment on your business.  Just be wise.

[ez_box title=”Publisher 7 Results” color=”orange”]

Purchased  Received  Optins  Conversion  Sales
500                520            92           17.7%             1

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The ad spend for this publisher was right at $225 and have so far produced 1 sale at $43 bucks.  Not a whole lot of money, I know, but the customer value in this system is huge.  Just one customer can produce four figure commissions at any time, so the need for hundreds and hundreds of customers is not necessary.  Now it would be nice if they were buying quicker, but you just got to be patient and let the process work.

So as you can see my total ad spend was right at $650 and it has produced 1 sales at $43.  That gives me a R.O.I of -93.4%.  Not stellar results I know, but….as they say “It be that way sometimes”.  Anyway…..

It’s been my endeavor to keep all of my readers up to date on my marketing efforts and how it’s working for me.  Good, bad or indifferent, you will see my journey as it unfolds from month to month.  I’m looking forward to reporting some more awesome results to you guys real soon.  I believe that with the right products or services and tapping into the right market, it’s just a matter of time before it brings forth huge dividends.

Hopefully in my next post I’ll have a chance to share more insightful information on the exact system I’m using and how I believe it will be the difference maker for me in the future.  My ultimate goal for my business is to be able to enjoy my life from day to day and take real good care of my family.  My wife is itching for a new home and with God’s help and my consistent action, it’ll happen sooner rather than later.  I’ll be sure to keep you posted with the new pics when that time comes.

If you’ve enjoyed this update and it has given some additional insight into running an online business, please share your thoughts with us.  I always appreciate it for sure.

Richest Regards,

Jerry Handy Sr.

 

Jerry Handy
 

Jerry is a driven entrepreneur who's primary desire is to empower others to be successful in business. He realizes that true success is first development of mindset and personal development. Being a home business owner is an awesome goal and definitely possible when you take it on as a business and not a hobby.

  • John Brewer says:

    Hey Jerry,

    Glad that things are still moving along for you. I am busy with my nose to the grind stone that I have not been able to post a blog post for quite some time.

    I feel that it will have great results for having done this and I hope to have my results in 2 weeks time and then more from that point going forward.

    Take care and have a great one.

    John

    • Good to hear John. Just remember to map out a game plan and be consistent with it everyday. It’s tough sometimes and that’s when being involved in a community helps out a whole lot.

  • Dita says:

    Hey Jerry,

    Thanks for sharing the results. I really hope that the backend works for you. That is a lot of money that you spent thus far for a $43.00 sale. I hope this is one of the sales that will turn into a $1000.00 payout that can happen with your backend plan.

    I have turned to solos as well, but I too did not have a great success with them. A lot of solo providers will give you the clicks but unfortunately the list they promote the solo ads is the freebie seekers list. That simply does not work.

    One can purchase to promote on a buyer list but it is more expensive and it is also not guaranteed.

    Wishing you best of luck and hope your optins will translate into sales.

    Dita

    • Absolutely Dita. But as they say, nothing ventured, nothing gained. I do understand the risk that is involved in being successful whether it’s online or offline. To me it’s a whole lot let expensive to spend a few dollars in my online business than to spend 30k plus in a college to get a degree only to work for someone else who later decides to let you go. Life aint fair and sometimes it takes getting a little uncomfortable to get comfortable. But I will add, it’s no fun not seeing the immediate results for sure. Hope you’ll see some good results from your solos as well.

  • Hey Jerry,

    That’s very interesting and worrying. While coaches are saying that solo ad sellers often send “bad traffic” with 100 click solos this seems to prove that even higher click solos don’t always bring “good traffic”.

    It’s hard to know where to draw the line when you get results like this but if you are building a list of your own at the same time you have two chances of making sales further down the line.

    I hope to read of better results from your efforts soon.

    Sandy

    • Sandy I hope to share those results with you soon as well. It’s a game of wait and see. I’m of the belief that you have to sow the seeds before you can expect a harvest. It can be disheartening to be perfectly honest, but that’s the nature of a real business. Thanks for stopping by.

  • Hey Jerry,

    This is my second attempt to post, for some reason it wouldn’t accept it last night.

    Thanks for sharing your stats, it’s really interesting to see what you’ve been doing and how you’ve been getting on. It’s understandably frustrating when we don’t get the results that we’d like, especially if it means that we’re out of pocket by quite a bit.

    As you say, those opt-ins are now in the system so hopefully we’ll see Dean’s follow-up campaign work some magic. As you know, it’ll only take a couple of high-ticket sales to more than make up for what you’ve invested, it just might take a bit more time.

    I’m sure all our success is just around the corner. Keep plugging away, never give up and look forward to the time when we’ll all be able to look back from a much better position than where we are now!

    All the best, mate,
    Glenn 🙂

    • Thanks Glenn, I just want everyone to see the ups and downs of Internet marketing. Sometimes you win and sometimes you may lose. But it’s a learning experience for sure. Some people would only post the success giving the reader a false sense of real reality, but this is how it is in the real online marketing world. No sugar coating, just the truth.

  • Neamat Tawadrous says:

    Hi Jerry,

    Thanks a lot for being open and sharing your results honestly. I agree, that’s lots of money you spent for the results you got but with marketing things may not go the way we want them to. But I hope you will make more sales with following up with your opt-ins because they say people buy after 5-7 follow-up encounters.

    Wish you the best of luck with the ongoing campaigns.

    Thanks again Jerry for sharing. Have a great rest of the week.

    Be Blessed,

    Neamat

    • Thanks Neamat. The grim reality is that you are seeing a picture of real businesses go through. Some campaigns you win and some you lose. The good part about being online vs offline is that you can track exactly what worked which is cool. I’m looking forward to sharing some more encouraging results. Thanks again for sharing.

  • Ben Solomon says:

    Thanks for posting your results Jerry. Interesting trends with different campaigns.

    Bit afraid to go with solo ads at this stage. Had a bumpy launch of my info product in a non-im niche. Learning a lot in the process of becoming an info publishing business. Have been pretty buys, which is why there are no updates on my blog, yet. will be looking forward to seeing your progress.

    So far you’re progress looks good.

    Love the website redesign. Very clean. 🙂

    • Thanks Ben. Good looking out bro and good luck with your publishing endeavors. What every campaign tells you is what doesn’t work and how you can improve upon it. Success is wrapped up in many failures that teach you something. Just remember that you are failing forward. Thanks again for stopping by.

  • Hey Jerry,

    Great post, really like that you are sharing your results with us here. Keep it up, and you will see awesome results very soon! I also like your new design, looks much better than before, very clean look. I am a big Studiopress fan myself, and using it since day one on my site 🙂

    All the best,
    Navid

  • Carlie Hamilton says:

    I love seeing numbers, thanks! You have to be happy with the results so far – 19% and 17% opt-in rates is a great conversion. I think that sales is a long-term game. You do need to nurture them, and it sounds like that is what you are doing! Even if you don’t get the sale right now, if you keep them on your list I am sure that over time it is going to happen. If they aren’t quality leads, they will unsubscribe.

    I am curious, are you sending this traffic to a landing page of some sort?

    • Yes Carrie, I am a numbers guy and I love to see and track stats. If you pay close attention to them they will teach you some valuable lessons. Any business person would want to do that. I’ll even add that any person that is running a household would do that as well. As to the landing page, if you click on the banner on the right side of my blog, that’s one of the pages I use. Thanks for sharing.

  • Victor Björklund says:

    Hey!

    I think it is very true that the quality from different traffic sources are very different. Therefore its important to follow up on Google Analytics. Great post.

    Thanks

    • Hey Vic. Google analytics is cool and everything , but the real tracking comes from your personal tracking software that lets you know what’s actually converting to leads and sales. Especially when you’re spending money for traffic. Thanks for stopping by.

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