All traffic isn’t created equal
In the online world of running an online business, the name of the game is TRAFFIC and Conversions. If you have any type of product or service that you are attempting to market online, those are two key factors that you must monitor at all times. The hotter the product or service you are offering, the better chance you will have of actually making any real money from it (ala sales). If you don’t have that working for you, you’re in for a long ride.
With the being said, I wanted to share with you the latest results that I’ve experienced with a couple more of my chosen traffic sources. For those of you that are not aware, I still do engage in free traffic generation strategies, but I’ve put a heavier emphasis on paid methods. Just a foot note:
[ez_box title=”Tracking is CRITICAL” color=”orange”]
When you’re paying for traffic, make sure you are tracking every single campaign. It could be the difference in your success and failure in marketing.[/ez_box]
As you may have noticed the awesome results that I received on my campaign. Trust me, that was huge for me since I haven’t really had a whole lot of experience with Solo Ads. They are by far the fastest way to build a list as well as build a business. But you have to be ready for the “not so good” part of marketing and that’s when things don’t really go your way. I’m going to give you a little update on where my campaigns are and how I’m approaching my marketing strategies going forward.
Just real quick, if you refer back to this post, you’ll see that I still had a pending campaign that was due to go out. Well, it has been launched and at this point I can’t give you the results. Why? Well, it’s still running, believe it or not. I ordered 500 clicks from a certain vendor in May, and it’s barely gotten 100 clicks so far. But, in complete and full disclosure, I was aware of this particular vendor’s MO (method of operation) when I purchased it. He is the type that is not concerned about the quantity of the clicks or the speed at which they are sent, which to me makes sense as long as it’s a targeted list in your niche.
If they come over time, that’s cool, but I honestly didn’t think it would take a month for 100 clicks. Am I upset about it? Not really, because I know eventually they will come through. I’ll just be patient and just let it run it’s course. But I will tell you that I will not purchase from this vendor again for sure. As of right now, I guess I’ll go ahead and share with you these dismal results. Whew![ez_box title=”Publisher 5 results” color=”orange”] Purchased Received Optins Sales
500 82 12 0[/ez_box]
Now as I’ve stated, the campaign is still running and I have about 418 clicks remaining. There is a small possibility that it will yield some significant results, but it remains to be seen. The good news is that the 12 optins that are in the system right now are still being followed up with……ON AUTOPILOT. Sweet!
Let’s move on……
As you know, marketing doesn’t stop with one all out massive campaign of 100’s of clicks. It’s an ongoing process and something that you have to consistently do. If you’ve set aside a certain amount for your “marketing budget”, then it would only make sense to stick to it. If your budget is $100, $300, $500 a month or more, just be consistent with it. Eventually you’ll get to the point where the business is self funded and at that stage you can sit back and enjoy the ride. I’m not there yet, but that’s the hope that I have going forward.
The best part about being on the internet is that EVERYTHING is track-able. I know which campaigns are worth re-investing in versus the ones that I shouldn’t put a penny into. The bottom line is “When you pay with REAL money, you PAY closer attention. That only makes good business sense, right?.
Ok. I’ve brought on two additional publishers this month. I’m just testing different sources and seeing which ones are going to yield the best results for me. As I’ve always indicated, you gotta TEST![ez_box title=”Publisher 6 Results” color=”orange”]
Purchased Received Optins Conversion Sales
500 513 102 19.9 0
The ad for publisher 6 cost $425 and has yet to yield any results so far, but as I’ve said, the system is working in the background to hopefully convert a few of them. I’m hopeful, but if it doesn’t come through, that’s just the way marketing is. Now mind you, this is not what you would want to expect from your efforts because there is no way you can stay in business if you’re not profitable in your campaigns. Just an FYI. I’m not completely thrilled about how it’s going right now, but I do understand the risk involved when running a business. Remember, I mentioned this a few days ago that it’s not a wise move on your part to spend your kids’ grocery funds or your car payment on your business. Just be wise.[ez_box title=”Publisher 7 Results” color=”orange”]
Purchased Received Optins Conversion Sales
500 520 92 17.7% 1
The ad spend for this publisher was right at $225 and have so far produced 1 sale at $43 bucks. Not a whole lot of money, I know, but the customer value in this system is huge. Just one customer can produce four figure commissions at any time, so the need for hundreds and hundreds of customers is not necessary. Now it would be nice if they were buying quicker, but you just got to be patient and let the process work.
So as you can see my total ad spend was right at $650 and it has produced 1 sales at $43. That gives me a R.O.I of -93.4%. Not stellar results I know, but….as they say “It be that way sometimes”. Anyway…..
It’s been my endeavor to keep all of my readers up to date on my marketing efforts and how it’s working for me. Good, bad or indifferent, you will see my journey as it unfolds from month to month. I’m looking forward to reporting some more awesome results to you guys real soon. I believe that with the right products or services and tapping into the right market, it’s just a matter of time before it brings forth huge dividends.
Hopefully in my next post I’ll have a chance to share more insightful information on the exact system I’m using and how I believe it will be the difference maker for me in the future. My ultimate goal for my business is to be able to enjoy my life from day to day and take real good care of my family. My wife is itching for a new home and with God’s help and my consistent action, it’ll happen sooner rather than later. I’ll be sure to keep you posted with the new pics when that time comes.
If you’ve enjoyed this update and it has given some additional insight into running an online business, please share your thoughts with us. I always appreciate it for sure.
Jerry Handy Sr.