My Latest Traffic Results-$1400 in 2 weeks
As you all know over the last few weeks, our focus has been to build our traffic through free methods. We were in the midst of a sixty day challenge and we were doing a number of traffic generation techniques, some of which included blog hopping and forum marketing. They did yield some nice results, but not as one would hope. I’ve mentioned before that there is no such thing as free traffic. I understand that there is no “monetary expense” incurred, but your time is expended and that should be worth something to you.
I believe that is one of the myths of online marketing that most will not make you aware of. It’s easy to tout that you can get all of this traffic for free, but they don’t go into the details of how long it really takes you to generate it. After all, you must be be very consistent with your efforts and get your value based content out there in a number of places to really make a difference. The bottom line is, yes it’s possible, but don’t expect to have hoards and hoards of traffic quickly to your site.
On the other hand, there are alternative sources to generating traffic to your site and fast. It requires you to spend a little money, but hey this is a business right? So many people want to start a business, but yet have no desire or should I say, very little desire to invest any real money into it. I would say to you that you are living in fantasy land if that’s the way you think. To be honest, I get it. I get that you are experimenting with trying to make real money on the internet, and want to minimize your risk as best as possible. I really have no problem with that, but at the same time, they don’t have a right to say that a business doesn’t work or it’s a scam if they don’t get desired results they’re looking for.
With all of that being said, I’ve said in a previous post that going forward, I was going to be diving into paid traffic methods. The one I’ve chosen currently is solo ads. What are they? There are a couple of types.
- Guaranteed Solos
- Standard Solos
What’s the difference? Well let me tell you first of all what they are. You see, you’ve probably have always heard that the money is in the list. Right? Well, when you’re just getting started online, you may not have a list. If that is the case, then you can tap into other marketers who may have an established list online and have built a relationship with them to the point where they will be very responsive to their emails. If that is the case, they know that when they send out an email broadcast, their click thru rate is optimized enough to the point where they know for sure how many clicks it will yield.
Once they have consistently sent out their broadcast and overtime it has continued to be responsive and will produce a certain number of click thrus, then they can venture into being a traffic provider to other marketers in their niche. In other words, they are able to send an email broadcast to their list on behalf of the solo ad buyer and guarantee they will receive a certain number of clicks. They usually start out very low, depending on the size of their list and then as their list grows (along with their clicks) then they will offer more clicks.
Now in regards to the Standard Solos, they operate a little different. The same concept applies as far as being able to tap into the list of another marketer, but there is no guarantee. The way it works is that they will send what some would call a “sponsored ad” which is similar to a small text ad and place it within the context of their regular newsletter. It is similar to a Google Adsense contextual ad that you see on a lot of websites or blogs. This type of ad can yield huge results, but on the flip side it may not. It is in my opinion a little more riskier than the guaranteed click solo, but they do work.
Now I must mention, that both type are risky and may not pan out for you, but you know with the guaranteed solo ad, you will get the clicks to your site. The only part you need to be concerned about is whether or not your squeeze page is optimized to convert at a high rate. If you can get at least a 20% + conversion rate, you are heading in the right direction. Preferably 30% + would be a start, but when you’re first getting started and testing different sources, that twenty percent rate is fine. The name of the game is TEST, TEST, and TEST some more until your squeeze page is functioning optimally.
In regards to testing, I mentioned to you that I would share my latest results with my preferred methods of paid traffic. I opted to go with the guaranteed click solo ads. I chose a few different sources and purchased various packages. From 200 to 500 clicks was my initial target. Let me add a quick note on this. When you’re spending money on any form of advertising, especially solo ads, DO YOUR RESEARCH! Check out the solo ad vendor before you spend your money. Usually, there are others that have used them before and will leave their feedback or give a testimonial of their results. Now mind you everyone is not using the same squeeze page, so their results are relative to their squeeze page, email swipe, and their target market.
With that being said below is a brief overview of my actual results from all of my solo ad vendors.
As you can see, I received a total of 519 opt ins and counting because from day to day I may end up getting one or two more. The total ad spend for all vendors combined and the amount earned was:
As you can see, this campaign(s) was very profitable for me as a whole notwithstanding that I have one campaign left that is due to go out. Now individually on the surface it doesn’t look like it may have done all that well from my perspective (looking at my back end stats), but I can’t be disappointed by the results so far. I say so far because I have a marketing system that is continually following up with all of those leads to offer them solutions to their problems. As you can see, I basically got over 500 leads into my system for free and made my money back plus $445 on top of that. It doesn’t get any better than that.
Some may say, wow Jerry, you spent a lot of money to get those results. Yes sir and yes mam I did. But as I’ve said before, you are in business and you have to treat this as a business and when you treat it like a business, it will pay you like a REAL business should. I gotta make this point though. I wouldn’t advise anyone to take bread off of the table or skip a car payment to do this. If you don’t have the funds, by all means don’t put your family in jeopardy. Take your time and save up until you have enough to invest in your business. You can start out small and ramp up once you’ve made a little money back.
It may be better for you to invest more of your time and engage in the free methods we’ve discussed previously. As I mentioned, the results won’t be as fast, but it is a proven method of generating targeted traffic to your site. The bottom line is taking action in whatever direction you choose. It’s one thing to dream of changing your life, buying that new car, going on that awesome vacation, or just having the freedom to do whatever. But, it’s another thing to apply what you’ve learned and just take massive action in order to accomplish it.
I choose to be an ACTION TAKER, how about you? Now as I mentioned in a previous post, the name of the game is to roll the profits back into the business and ramp up a little more. Those funds will now in turn generate more leads and more sales on the back end. Hey and don’t forget about the follow ups that are humming along 24/7 on autopilot. That’s the way you leverage your previous successes for greater momentum.
As always, please share your feedback with me. I would be interested in your points of view and what you’ve done to create any type of success in your business.
Jerry Handy Sr.