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My Latest Traffic Results-$1400 in 2 weeks

solo adsAs you all know over the last few weeks, our focus has been to build our traffic through free methods.  We were in the midst of a sixty day challenge and we were doing a number of traffic generation techniques, some of which included blog hopping and forum marketing.  They did yield some nice results, but not as one would hope.  I’ve mentioned before that there is no such thing as free traffic.  I understand that there is no “monetary expense” incurred, but your time is expended and that should be worth something to you.

I believe that is one of the myths of online marketing that most will not make you aware of.  It’s easy to tout that you can get all of this traffic for free, but they don’t go into the details of how long it really takes you to generate it.  After all, you must be be very consistent with your efforts and get your value based content out there in a number of places to really make a difference.  The bottom line is, yes it’s possible, but don’t expect to have hoards and hoards of traffic quickly to your site.

On the other hand, there are alternative sources to generating traffic to your site and fast.  It requires you to spend  a little money, but hey this is a business right?  So many people want to start a business, but yet have no desire or should I say, very little desire to invest any real money into it.  I would say to you that you are living in fantasy land if that’s the way you think.  To be honest, I get it.  I get that you are experimenting with trying to make real money on the internet, and want to minimize your risk as best as possible.  I really have no problem with that, but at the same time, they don’t have a right to say that a business doesn’t work or it’s a scam if they don’t get desired results they’re looking for.

With all of that being said, I’ve said in a previous post that going forward, I was going to be diving into paid traffic methods.  The one I’ve chosen currently is solo ads.  What are they?  There are a couple of types.

  1. Guaranteed Solos
  2. Standard Solos

What’s the difference? Well let me tell you first of all what they are.  You see, you’ve probably have always heard that the money is in the list.  Right?  Well, when you’re just getting started online, you may not have a list.  If that is the case, then you can tap into other marketers who may have an established list online and have built a relationship with them to the point where they will be very responsive to their emails.  If that is the case, they know that when they send out an email broadcast, their click thru rate is optimized enough to the point where they know for sure how many clicks it will yield.

Once they have consistently sent out their broadcast and overtime it has continued to be responsive and will produce a certain number of click thrus, then they can venture into being a traffic provider to other marketers in their niche.  In other words, they are able to send an email broadcast to their list on behalf of the solo ad buyer and guarantee they will receive a certain number of clicks.  They usually start out very low, depending on the size of their list and then as their list grows (along with their clicks) then they will offer more clicks.

Now in regards to the Standard Solos, they operate a little different.  The same concept applies as far as being able to tap into the list of another marketer, but there is no guarantee.  The way it works is that they will send what some would call a “sponsored ad” which is similar to a small text ad and place it within the context of their regular newsletter.  It is similar to a Google Adsense contextual ad that you see on a lot of websites or blogs.  This type of ad can yield huge results, but on the flip side it may not.  It is in my opinion a little more riskier than the guaranteed click solo, but they do work.

Now I must mention, that both type are risky and may not pan out for you, but you know with the guaranteed solo ad, you will get the clicks to your site.  The only part you need to be concerned about is whether or not your squeeze page is optimized to convert at a high rate.  If you can get at least a 20% + conversion rate, you are heading in the right direction.  Preferably 30% + would be a start, but when you’re first getting started and testing different sources, that twenty percent rate is fine.  The name of the game is TEST, TEST, and TEST some more until your squeeze page is functioning optimally.

In regards to testing, I mentioned to you that I would share my latest results with my preferred methods of paid traffic.  I opted to go with the guaranteed click solo ads.  I chose a few different sources and purchased various packages.  From 200 to 500 clicks was my initial target.  Let me add a quick note on this.  When you’re spending money on any form of advertising, especially solo ads, DO YOUR RESEARCH!  Check out the solo ad vendor before you spend your money.  Usually, there are others that have used them before and will leave their feedback or give a testimonial of their results.  Now mind you everyone is not using the same squeeze page, so their results are relative to their squeeze page, email swipe, and their target market.

With that being said below is a brief overview of my actual results from all of my solo ad vendors.

Publisher

#1

#2

#3

#4

#5

Purchased

250

200

250

500

500

 

Received

284

247

335

667

In Process

% Delivered

113.6

123.5

134.0

134.0

In Process

 

Opt Ins

56

59

134

270

In Process

Conversion

19.7%

23.9%

40.0%

40.5%

TBD

As you can see, I received a total of 519 opt ins and counting because from day to day I may end up getting one or two more.  The total ad spend for all vendors combined and the amount earned was:

Ad Spend

$945

Total Earned

$1390

Total Sales

6

R.O.I.

47.1%

As you can see, this campaign(s) was very profitable for me as a whole notwithstanding that I have one campaign left that is due to go out.  Now individually on the surface it doesn’t look like it may have done all that well from my perspective (looking at my back end stats), but I can’t be disappointed by the results so far.  I say so far because I have a marketing system that is continually following up with all of those leads to offer them solutions to their problems.  As you can see, I basically got over 500 leads into my system for free and made my money back plus $445 on top of that.  It doesn’t get any better than that.

Some may say, wow Jerry, you spent a lot of money to get those results.  Yes sir and yes mam I did.  But as I’ve said before, you are in business and you have to treat this as a business and when you treat it like a business, it will pay you like a REAL business should.  I gotta make this point though.  I wouldn’t advise anyone to take bread off of the table or skip a car payment to do this.  If you don’t have the funds, by all means don’t put your family in jeopardy.  Take your time and save up until you have enough to invest in your business.  You can start out small and ramp up once you’ve made a little money back.

It may be better for you to invest more of your time and engage in the free methods we’ve discussed previously. As I mentioned, the results won’t be as fast, but it is a proven method of generating targeted traffic to your site.  The bottom line is taking action in whatever direction you choose.  It’s one thing to dream of changing your life, buying that new car, going on that awesome vacation, or just having the freedom to do whatever.  But, it’s another thing to apply what you’ve learned and just take massive action in order to accomplish it.

I choose to be an ACTION TAKER, how about you?  Now as I mentioned in a previous post, the name of the game is to roll the profits back into the business and ramp up a little more.  Those funds will now in turn generate more leads and more sales on the back end.  Hey and don’t forget about the follow ups that are humming along 24/7 on autopilot.  That’s the way you leverage your previous successes for greater momentum.

As always, please share your feedback with me.  I would be interested in your points of view and what you’ve done to create any type of success in your business.

 

Richest Regards,

Jerry Handy Sr.

D

Jerry Handy
 

Jerry is a driven entrepreneur who's primary desire is to empower others to be successful in business. He realizes that true success is first development of mindset and personal development. Being a home business owner is an awesome goal and definitely possible when you take it on as a business and not a hobby.

Click Here to Leave a Comment Below 38 comments
John Brewer - June 3, 2013

Hey Jerry,

Good for you!!! That is awesome man. I am glad that you could make money with the solo ads. The one time I did a Solo Ad, it tanked bad. Not sure why but I was pretty new at it and didn’t know a whole lot at the time.

Well,

off to get back to work.

John

Reply
Terry Henry - June 3, 2013

Hey Jerry thanks for sharing your results with us bro. You know I didn’t start making any real money online until I started buying solo ads for my opportunity and to build a list for affiliate marketing. You’re so right about free traffic not really being free because I value my time even more than money. Looking forward to seeing how it all pans out with your remaining clicks.

To your continued success,
Terry

ps. Oh yeah, somehow the last comment you left me got deleted by mistake, but I want you to how much I appreciate your leadership and support 🙂

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Steve Denness - June 4, 2013

Hi Jerry,

Being a member of the Partners program this post has really fired me up to get better results for myself. Solo ads have been swirling around my head for a while, but funds are tight. Your results are amazing, and I can see how this does speed up the list building process.

Well done and the very best with your online adventures.

Steve

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Glenn Shepherd - June 5, 2013

Hey Jerry,

Well done with your recent successes, you’ll keep going up and up for sure 🙂

I like how you broke down the stats from your solo ads, it’s really interesting to see the results you got. I recently ran my very first solo ad. I haven’t yet seen any sales as a result but I drove a good number into the funnel, so hopefully we’ll see some magic down the line 😉

Awesome stuff, Jerry, keep rockin’ ‘n’ rollin’!

Glenn

Reply
    Jerry Handy - June 5, 2013

    Glenn, my man you know the routine. We’ve been taught what to do and how to do it. It’s just a matter of taking action and we are doing that. In this business you win some “solo” battles and you lose some. This campaign just so happened to yield good results. Looking forward to more to come.
    Jerry Handy Sr recently posted…My Latest Traffic Results-$1400 in 2 weeksMy Profile

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Sandy Halliday - June 5, 2013

Hey Jerry,

I was wondering if you were in profit after sending the solos when I heard about the commission you got. I was going to PM message you on Facebook so sent you a friend request but you have not yet accepted. 🙁

I did not do well with my solos at all but I only bought 100 click ones. After seeing that you bought 250 & 500 solos I might just be brave, dig deep into my pockets and go for the bigger ones.

So pleased to hear of your success and I wish you bigger and better results in the future.

Sandy
Sandy Halliday recently posted…Can Outbound Links Boost Your SEO?My Profile

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    Jerry Handy - June 5, 2013

    Sandy, my bad for being late on accepting you, but I gotcha now so feel free to shoot me a msg. As to solos, yep you just never know what you’re going to get as it is a built in risk. The name of the game is just keep investing as any business owner should do. But as I mentioned in the post, take care of the home front and don’t take food off the table. I know you know this but for the sake of others that may read this. Thanks again for sharing.
    Jerry Handy Sr recently posted…My Latest Traffic Results-$1400 in 2 weeksMy Profile

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Matt Kendo - June 5, 2013

Awesome results Jerry! Anyone who thinks this is not a good enough ROI is just too greedy! Way to take action, because, after all, that is the only way to get results! And you know this man!

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Dita - June 6, 2013

Hi Jerry,

I am so thrilled for you. It is nice to see your wonderful results. I too have done solos but like Sandy’s case the list was very unresponsive. Luckily I have gotten some nice results through driving only free traffic to my blog.

But seeing your results and hearing from others I have to re-think my solo ads policy.

Keep at it. I look forward to hearing more such great results from you, Jerry.

Dita
Dita recently posted…Exciting Conclusion Of Challenge To Make Money BloggingMy Profile

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    Jerry Handy - June 6, 2013

    Thanks Dita. My plans are to keep plowing forward and see where it takes me. I often take note of the traditional forms of advertising like tv and radio and I notice that they are consistent with putting their ads out in front of us. Sometimes it doesn’t pan out initially , but over time it yields results.

    In business that’s just part of it. It should be a built in expense no matter what. As I said to others as long as you’re not harming the family’s welfare, you’re good to go. Thanks so much for sharing Dita.
    Jerry Handy Sr recently posted…My Latest Traffic Results-$1400 in 2 weeksMy Profile

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Neamat Tawadrous - June 7, 2013

Hi Jerry,

Congratulations for the good results. It is a step forward to celebrate. Great Job Jerry!!

I admire your persistence and your testing and recording of stats. As you said, consistency and action taking is the name of the game.

I never tried Solo ads before but I think it is something to look into. I am very happy for your results. Keep it going.

I look forward to hear more about your great results from the still ongoing campaigns.

Thanks Jerry for sharing your results here and for the value you offer in your blog. Have a great weekend ahead.

Be Blessed,

Neamat

Reply
    Jerry Handy - June 7, 2013

    Thanks Neamat. As you know it’s all a numbers game and you just have to keep going through the numbers to see what shakes out. I was very fortunate to get those results because they weren’t typical. That’s why I was testing out different sources. Hopefully I’ll get it figured out and see which ones I can ramp up, but right now they are still a toss up. Thanks again for stopping by.
    Jerry Handy Sr recently posted…My Latest Traffic Results-$1400 in 2 weeksMy Profile

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Ben Solomon - June 10, 2013

Hey Jerry,

Great to hear of your success with solo ads.

I’m umm-ing and arr-ing about it, but this is very encouraging.

I’m getting close to product launch day, but there are things I’d overlooked, and am learning from the process, and will be modifying my processes to incorporate things I learn.

I’ll also be incorporating solo ads, based on your results, and tesst it out to see how things go, when I have a bit more marketing budget. 🙂

Great to see your progress. Keep shooting for the stars 🙂
Ben Solomon recently posted…Learning / Research vs ActionMy Profile

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Navid Moazzez - June 18, 2013

Hi Jerry,

I’ve been following what you do for a while but I believe this is my first comment, will be more active from now on 🙂

Awesome results man! And I love the fact that you share everything you learn on your journey. I just started on a similar path with my site, reaching out to big influencers in the market for interviews and sharing what I learn on my own journey to inspire and help others.

Keep up the good work and enjoy the journey!

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Jeff Sollee - June 19, 2013

Hey Jerry,

Congratulations on those great results from the solos! As a few have said before me, I bought a few solo ads, but unfortunately the lists were completely unresponsive. It’s good to see that you are having success with solos, it gives hope to some of us out there to keep at it!

I know what you mean about the free traffic generation being a constant battle of action! I am also working my way through the quick start challenge, and have found that while they bring a slow and steady stream of traffic, to get the type of traffic that a solo ad delivers will take a lot longer than 5 weeks.

The great news is that you got a great return on your investment! Congratulations again and look forward to seeing what you do in the future!

All the best,
Jeff Sollee

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    Jerry Handy - June 19, 2013

    Thanks Jeff for taking the time to visit my site. I was very fortunate to get a huge return on my investment. Most solo campaigns aren’t as fortunate. But the good news is that with a powerful followup system in place, there is a huge possibility of a greater return. Definitely looking forward to the days, weeks, and months ahead.
    Jerry Handy Sr recently posted…My Latest Traffic Results-$1400 in 2 weeksMy Profile

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Charmie - June 27, 2013

Wohhoooo mahn…!!! Its like Ohh ghoshh..!!! Superb work jerry…!! I am so happy and so excited to start this concept on my own site. I never knew about such ads till now, but now I know the secret. 😀

Thanks a lot man. You have made my moment.
Feeling cheerful and excited. 😛 😀

Regards
Charmie
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Robin J Emdon - June 29, 2013

Hey Jerry, 🙂

It’s good to see such a good ROI on solo ads!

I have to say I’m not a big fan of them. It may be because I ran the wrong kinds of ad in the wrong places, but generally speaking the folks who came onto my list were a pain. I wasn’t expecting quick results with them. And sent out many broadcasts over many weeks to ‘warm them up’ .

Bottom line, compared folks who’ve come onto my mailing list in other ways, I’d rather they weren’t on my list at all.

Glad to see you’ve ‘cracked’ this market though! Food for further thought!

~Robin~
Robin J Emdon recently posted…Get More Blog Traffic & Leads on Autopilot with Blog EngageMy Profile

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    Jerry Handy - June 29, 2013

    Hey Robin. In my experience its been a hit and miss. The key is to test different sources and see which ones convert and to also see which offers are being accepted in he marketplace. Sometimes it boils down to your offer and sometimes timing. The good news is that if your follow up system is optimized to convert then its a waiting game. Thanks for sharing.
    Jerry Handy Sr recently posted…All traffic isn’t created equalMy Profile

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Carlie Hamilton - July 1, 2013

A big fat YES to treating this as a business and spending money to make money. Thanks for another great post!!

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    Jerry Handy - July 1, 2013

    Thanks Carrie and that is the only way to test it. So many miss that part of their online venture. They think “fast money” without the hard work and patience. It takes a little time but when you gather momentum, watch out.
    Jerry Handy Sr recently posted…All traffic isn’t created equalMy Profile

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Gary Boardman - July 4, 2013

Hey Jerry,
Well done on your solo ad success, I have been thinking of going down the paid traffic route for a while now. Just as you say it is important not to take food from the table and watch the home front. So I need to just concentrate on free traffic while I get some money aside. Keep up the good work man.

Onward And Upwards To Success

Gary Boardman

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    Jerry Handy - July 4, 2013

    Gary , take your time man. You’ll get there where you can invest in your business without a strain. Utilize those free methods as you suggest and save up til you get there. The main thing is take care of your immediate needs with the family and all. Good things come to those who wait.

    Reply
Al Green - October 21, 2013

Jerry,

You’ve got me interested man. I found your blog from someone else’s blog because of commentluv. This is the first post I’m reading and I had to open 2 more posts in other tabls. Lol. I’m looking forward to getting caught up to what you have going on here.

Al

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    Jerry Handy - October 21, 2013

    Awesome, my man. Take a look around bro. We’ve been putting some things together over the last few weeks/months that have been pretty good. I’m not into the hype, so you judge for yourself based upon your own research here and beyond. Take care my friend.
    Jerry Handy Sr recently posted…Lot of hard work, but it’s finally done!My Profile

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