What Does Having Great Content Mean and Why Should It Concern You? - jerryhandy.com

What Does Having Great Content Mean and Why Should It Concern You?

Jerry Handy

Jerry is a driven entrepreneur who's primary desire is to empower others to be successful in business. He realizes that true success is first development of mindset and personal development. Being a home business owner is an awesome goal and definitely possible when you take it on as a business and not a hobby.

  • Rhonda Swan says:

    Great information here Jerry. I agree content is King! It is so important to make sure that you add value to people’s lives in everything you write. Keep up the great work here and live unstoppable!

  • Jerry!

    FANTASTIC post, my man! Absolutely full to the brim with value and people would be mad not to take note of this, study it and apply it.

    I love the green beans analogy. Just to expound upon that, people may choose green beans because they are what they want/need. But there are many brands of canned green beans out there, plus there are many places from which to buy those varieties. So what is it that makes a person choose a particular variety and a particular store? Of course, price plays a part, but taking that out of the equation, there will be other factors too. After all, people aren’t going to buy something they don’t like. So there is some reason why one particular brand of canned green beans stands out to them and some reason as to why they choose one particular store over another.

    It has to be the same with our content. Having good, nourishing content is all well and good, but what is it about us that will appeal to people? Why will they choose our content over someone else’s? Good content is absolutely essential, but many make the mistake of thinking it ends there. More is required and we have to ensure that we go that extra mile. As you say, most online Marketers or bloggers are lazy and this is why they struggle – they’re looking for the quick, easy solution and they are simply not willing to put in the hard graft. But it’s that that will set them apart from all the other similar Marketers/bloggers/content creators out there. If they’re not willing to put in that extra effort to stand out then they simply won’t stand out and they’ll lose potential visitors, readers, subscribers, customers and clients to those who are.

    So, the take-away from this post? Always eat your beans! :-p

    I hope you and the family are all well, buddy. Take it easy, bro.


    • Jerry Handy says:

      Awesome my friend and thanks for your kind words. This is one of the many things that I’ve learned since coming online and a valuable one at that.

      We must at all times focus on what our readers need “what will nourish them” vs what it is that we are after. Always keep them at the forefront of your plans and vision for your business.

      thanks again my friend and keep up the great work.

  • Hi Jerry,

    I followed you from a post Glenn Shepherd’s blog on January 24th, 2014 – almost a year ago now!

    See great blog posts continue to send traffic even after a year or more has passed!

    Absolutely delighted to have found you as this post had so many great gems about content creation – apart from “green beans” that is! Very clever anaology by the way.

    You make an excellent point re the creation of content marketing without really knowing your audience and what they want.

    Actually I would be bold enough to say that a vast majority of bloggers would have absolutelt no idea who their audience is let alone what they maybe seeking desperately seeking.

    To be totally honest I am a relatively new blogger and when I first started (before I had any blog subsribers) my content was based only on guess work of what people visiting my site may want to see. Obviously this was a disastrous strategy but one I think that many other bloggers are doing as well.

    Jerry I totally agree with you re the process of simply creating content for content’s sake – and especially if people are trying to repurpose some sort of PLR article with realizing who they are writing it for. Waste of time, money and effort for sure.

    Thanks for all those gems you provided here. I just had to share this post widely as many folks should be made aware of the critical issue of “great content” and how, if done properly, you can build your brand and reputation accordingly.

    Best wishes from this ancient Aussie blogger who lives in a remote Thai village.


  • Unique content is great yes but for most seo consultants all we want to do is rank the page and therefore come across methods to do so with no content on a page and only add it later once the page is on the first page where it will be seen. Do you create your own content or outsource it?

    • Jerry Handy says:

      Yes I am responsible for the content written on this site with the exception of one article. Thanks for the feedback.

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