What Does Having Great Content Mean and Why Should It Concern You? - jerryhandy.com

What Does Having Great Content Mean and Why Should It Concern You?

Exactly what does content mean and why on earth should it concern me?  That's a very good question and one in which we will attempt to explain in great detail for you

Good Content


Bad Content

If you're a website or blog owner you've probably started it with a purpose and intent in mind.  It could have been that you had a passion to help others.

You may had the vision of teaching people various life skills or educating them about something that you're deeply engaged in like photography or writing.


No matter the passion or drive you have, the end result is that you want to share your gift or talent with the world.  In the case of internet marketing, the world is pretty much at your finger tips.  All you have to do is log online, pull up your favorite browser and boom, you're there.

Your audience can potentially be right in front of you at the click of the mouse.  But there is one thing you need to consider before all of this happens.

They are crying out from within and looking for answers to address their needs.  Your content could potentially serve as a life line for them. 

If you want that audience, there is something deep down within them that they are searching for.

Do you know what it is?

If not, you've just missed the mark.  Because you aren't familiar with what it is that they are searching for, how is it that you can provide the right type of content that they want.

How is your content relative to your online business?

What is content and how does it relate to you and your online business?

Content is simply this in the context of this conversation and how we want it to apply to our line of work.  That being online marketing or the home based business arena.

Content is information that can be distributed in multiple ways.  More on that later.​

Look at it this way.  If you've ever bought a can of greens beans or any food for that matter at the local food market, you had a reason for it.

Your reason was that within that can it contained what you wanted.....green beans.  You wanted the contents of the can.  It would at some point in your life or the life of someone you care about meet a specific need. 

It would satisfy your hunger need.  It would give you the nutrition that would sustain your body for a certain period of time until you were hungered again.

Sounds like a simple analogy but when it comes to humans, we understand eating and how it makes us feel.

Happy because your needs are taken care of.

The right source had the right content.

Well if you get that analogy, you should understand what it means to have the right content in your online business.

What Does Content Mean For Your Hungry Audience?

Take into consideration what it is that your "hungry audience" needs to fulfill their needs as it relates to their business.

Do they need to know about how to get more traffic to their site?

Is it "growing a following on the social networks"?

These are just a couple of questions that you need to ask yourself in your specific market so that you know how to FEED them with the right content.

It requires digging in to the pain and problems they face on a day to basis that they are actively pursuing solutions for.

When I say actively pursuing solutions it means that they are going to their trusty search engine like Google, Yahoo, or Bing and typing in those terms.

Now this is not a lesson in seo, but it stands to reason that at some point it does play a huge part in how your content can be placed in front of your audience. 

If you don't have a game plan to learn more about traffic generation on the likes of the social networks like facebook, twitter, youtube, pinterest, etc. then you might want to take a look at how your site can be optimized.

Not only your site, but the actual content that you are placing on it. 

Pro Tip:  Never write for the search engines but always have your hungry audience in mind.

It would be wise of you to give your content a chance to be found at least by attempting to optimize it to some degree.

Proper Keyword research is an absolute necessity

What is optimization?

It means that if you've done your research properly, you have an idea in mind as to the types of keywords your audience is typing in the search engines.  If you are into dog training, you already know that your market at some point would be searching for "the best dog food to feed your pet".

If they type in the term, there will be a number of results that will show up on the front pages of the search engines.

They showed up there because some webmaster or blog owner did a good enough job to optimize their pages or post for that particular key word or phrases.

Keyword Research

best dog food

It may take you a little extra time and thought but it is well worth it. 

At the end of the day, you want results and you should be willing to do whatever it takes to ensure that outcome.  Otherwise you're wasting your time, effort, and energy on your site.

So let's lay out an actionable plan for you to accomplish that.

  • 1.  Get the content idea in mind (do your research)
  • 2. Brainstorm multiple topics that are relevant to your audience. (TIP-study your competition)
  • 3.  Prepare a calendar of when you want to post your content.
  • 4.  Post your content on regular basis.
  • 5.  Promote it on your social channels to attract more traffic.
  • 6.  Reach out to other like minded people in your respective niche to share or link back to your content.
  • 7.  Be prepared to have a monetization plan in place

It would be a whole lot easier for you to stay on task each week if you've already brainstormed a few weeks worth of content.  Even if you only post once a week, at least you have an idea of where you're going the next week.

It's not a bad idea to get about 50 to 100 keyword ideas so as to not get in place where you don't know what to write about.

Pro Tip:  If you've studied your competition, you already have a leg up on what to write about.

In reality, most bloggers or online marketers are lazy.  They aren't willing to put in the necessary work to have a successful blog or website.

So they do very little to ensure they are going to make it a success. 

If you only just did the market research part, you've already gained a huge advantage over your competition.  As some would say, it's not as sexy as driving traffic to capture pages and presenting offers in order to make money.

They want to go right to the fun stuff and skip out of the most vital part of their business.  If they don't get this right, it will be hard pressed for them to build a profitable business longterm.

How can you spy on your competition And Provide better content?

Let me say this.  I want you to be successful in your business and the only way that will happen is if you're told the truth.  You need to know how is it that certain people make it in the online business industry right?

Let me give you a real pro tip.  Are you ready?

Pro Tip:  Smart online marketers don't re-invent the wheel.

That's right.  They just don't have to if they know of something that is already working.  It's one of the key skills that new aspiring off-line business owners learn early on. 

When they go in to the bank to attempt to get financing, one of the main things they need to have ready to present to the loan officer is a business plan.

The loan officer wants to know that he or she has done their proper research and have crossed every T and dotted every I.

They want projections, budgets, three to five year scopes, insurance, etc.  Everything they would normally need to run an offline business. 

They also want to know if this is a viable market to get into. 

How would they know that it is?


They have studied others who went into similar businesses as far down as to what they charge for their  product or service.

Yes, it's that simple but not always that easy.

Successful Offline Businesses Employ This Technique

Have you ever wondered why most franchisees are so successful?  It's because they figure out which business model is working and they just duplicate it.

And that's what you should do when it comes to providing the right content for your market.  That is what great content is by the way.

But don't misconstrue what I'm sharing with you today.  When it comes to online marketing, I'm not saying do research on your market and find their content and just paste it on your site.

Target Market

Focus on getting the right message of front of the right market.

Skyrocket Profits

Your return on your investment will ensure your profits will soar.

Big no no....

If you do that you'll be flagged by the search engines for duplicate content.  But, what you can do is find out which keywords they are ranking for and re-create content around the same idea.

Work Your Mental Magic With Your Content

Yes, just put your spin on it and make it yours.  Be sure that it is something that is beneficial to your "hungry audience".  Your goal is to always feed them what they are searching for and you've already determined that they indeed are searching for this.

It's called reverse engineering in the online marketing space. 

Just figure out what they are doing and do it better.  Promote it to your audience and if it is good quality and actionable information they will share it.

One quick and easy thing you can do is to install a Mozbar on your browser.  It's an extension that you can use for Firefox or Chrome.  Just go to your favorite search engine and type in mozbar and you should see it pop up on the first page.

See screenshot below:​

Get Your Mozbar

mozbar tool

Pro Tip:  Install the Mozbar to research your competition.

Get the Mozbar tool here:  Moz.com

mozbar installation

One easy way to figure out a little insight on your competition is to know how well they rank in the search engines.

When I say rank, I'm speaking specifically of the authority your website has. 

You Can Quietly Start Building Your Brand and Your Authority

If you're a brand new site owner, you're more than likely going to have a "1" for your authority ranking.  It's a scale of 1 to 100 with 100 being the best ranking authority.

But your goal is not about the millions of sites that are on the web, only the ones that are related to you.  How can you find those related to you?

Go to google or any other search engine and do the following:

domain authority

Type in your website domain as I have done above.  You will see within the Mozbar a domain authority of your site. [Make sure you have the Mozbar extenstion added to your browser or you won't see it]

In my case it is a 15.  A few weeks ago it was sitting at 20 but Moz has updated it's algorithm and most sites lost about five points on average.

What you should do next is to figure out which sites are competitive to yours.  In other words, which sites are pretty similar in nature to what your site is about.

See exactly how you can peep out your competitors below:

Toggle Here For Instructions

How To Find Your Competition

domain authority top ten

As you can see in the screenshot above, there is one site in this scenario that I could personally go after.  The site's domain authority is sitting at a 23 which is about 8 points higher than mine.

That falls within the 10 point range which is attainable.  The others as you can see is in the 45 to 55 range which would in my case  a little too high initially for me to target.

As you research your competition, keep in mind that just because they have the higher domain authority, that is not a surefire lock for them to stay there.

If you provide great content that is totally relevant to your audience and they have an awesome experience interacting with you, you have a chance of it being shared and producing more backlinks for you.

What type of content can I make?

What type of content should you create?  It depends solely on what you're comfortable with.  What fits into your personality profile.

Ask yourself the question.  Are you good at writing or would you be better suited doing a video?  Maybe you like to talk and you can record a podcast episode on a regular basis for your audience.

You get my drift? 

As you can see throughout my blog, I've mainly focused on writing amazing content that will change an individuals life.  Why?  Because it is stuff that is actionable and the reader can see themselves doing it. 

But it doesn't hurt to mix it up a bit.  Maybe you can write articles two times throughout the month and the other times you can do videos. 

Your Content Can Be Produced In Many Forms

Content comes in all forms.  It just a matter of what is in it to help the end user (your blog readers or viewers).

The really big issue is that you are producing content that means something.  The information through your articles, videos, blog post, etc. are something of massive value.



Video Marketing

This is by far one of my best forms of marketing and sharing content. 




This is something that I have dabbled in just a bit.  Definitely something I will focus on in the future.



Writing Articles

This may be my least favorite but I do the best with what I'm presented with.

It's content that you could if you chose to, actually charge for it. 

That's the type of content that you should focus on with every attempt that you make to publish on your blog. 

But I can hear you loud and clear saying, but what about me making money from my site?  If I'm giving all of this free good quality content away, how is it that I can ever get to monetize it? 

Trust me I understand, but that's not anything that you need to be concerned about.  Especially if you're brand new to online marketing.  Your primary goal is to get known and allow your brand to spread throughout the net.

If you have no one that will stay on your site long enough to read what you have, how is it that they are going to even think about buying anything from you?

If they are on your site for an appropriate amount of time and are sincerely helped because of what you've produced, your content has the ability to go viral.  When that happens, you're quadrupling your efforts by having an army of people working on your behalf to bring more visitors.

Pro Tip:  Keeping visitors on your site longer due to your great content helps reduce your bounce rate. (SEO tip)

As more and more of your content is shared and commented on, your blog authority will begin to rise and thus give you a much better opportunity to attract even more traffic.

It's a much slower process, but one that will be around for a long time because you chose to do it right the first time.

Once you have sufficient amounts of traffic rolling into your site, then you can go to the next phase of monetization.  Yes, you can add items throughout your blog that you would like to recommend to your audience that you believe will help them in their business.

That's how it flows online and one of the main reasons why you should focus on providing good quality content for your visitors.

Just remember to put yourself in their shoes and ask yourself what is it that you want when you visit a website?  The answer is a solution of some type to solve a problem in your life or business.


As you are now well aware, that having great content is important to your site.  If you're serious about your business and want to be around for the longterm, take the time to do it right.

You now know what does content mean and how to structure it for your particular audience.​

Doing it right requires that you will take a lot more time than the average person.  Most bloggers and marketers think that just by posting two to three time a week for the sake of posting is good enough.

It's not. 

It's thinking about the bigger picture and how you want your content to resonate with your audience and really help them overcome their issues or problems.

Otherwise you're wasting your time as well as theirs.

How have you been treating your business when it comes to creating great content?  Have you taken it as seriously as you should? 

Let us know your thoughts below in the comment section and also don't forget to hit that share button.  I really appreciate it.

Jerry Handy

Jerry is a driven entrepreneur who's primary desire is to empower others to be successful in business. He realizes that true success is first development of mindset and personal development. Being a home business owner is an awesome goal and definitely possible when you take it on as a business and not a hobby.

  • Rhonda Swan says:

    Great information here Jerry. I agree content is King! It is so important to make sure that you add value to people’s lives in everything you write. Keep up the great work here and live unstoppable!

  • Jerry!

    FANTASTIC post, my man! Absolutely full to the brim with value and people would be mad not to take note of this, study it and apply it.

    I love the green beans analogy. Just to expound upon that, people may choose green beans because they are what they want/need. But there are many brands of canned green beans out there, plus there are many places from which to buy those varieties. So what is it that makes a person choose a particular variety and a particular store? Of course, price plays a part, but taking that out of the equation, there will be other factors too. After all, people aren’t going to buy something they don’t like. So there is some reason why one particular brand of canned green beans stands out to them and some reason as to why they choose one particular store over another.

    It has to be the same with our content. Having good, nourishing content is all well and good, but what is it about us that will appeal to people? Why will they choose our content over someone else’s? Good content is absolutely essential, but many make the mistake of thinking it ends there. More is required and we have to ensure that we go that extra mile. As you say, most online Marketers or bloggers are lazy and this is why they struggle – they’re looking for the quick, easy solution and they are simply not willing to put in the hard graft. But it’s that that will set them apart from all the other similar Marketers/bloggers/content creators out there. If they’re not willing to put in that extra effort to stand out then they simply won’t stand out and they’ll lose potential visitors, readers, subscribers, customers and clients to those who are.

    So, the take-away from this post? Always eat your beans! :-p

    I hope you and the family are all well, buddy. Take it easy, bro.


    • Jerry Handy says:

      Awesome my friend and thanks for your kind words. This is one of the many things that I’ve learned since coming online and a valuable one at that.

      We must at all times focus on what our readers need “what will nourish them” vs what it is that we are after. Always keep them at the forefront of your plans and vision for your business.

      thanks again my friend and keep up the great work.

  • Hi Jerry,

    I followed you from a post Glenn Shepherd’s blog on January 24th, 2014 – almost a year ago now!

    See great blog posts continue to send traffic even after a year or more has passed!

    Absolutely delighted to have found you as this post had so many great gems about content creation – apart from “green beans” that is! Very clever anaology by the way.

    You make an excellent point re the creation of content marketing without really knowing your audience and what they want.

    Actually I would be bold enough to say that a vast majority of bloggers would have absolutelt no idea who their audience is let alone what they maybe seeking desperately seeking.

    To be totally honest I am a relatively new blogger and when I first started (before I had any blog subsribers) my content was based only on guess work of what people visiting my site may want to see. Obviously this was a disastrous strategy but one I think that many other bloggers are doing as well.

    Jerry I totally agree with you re the process of simply creating content for content’s sake – and especially if people are trying to repurpose some sort of PLR article with realizing who they are writing it for. Waste of time, money and effort for sure.

    Thanks for all those gems you provided here. I just had to share this post widely as many folks should be made aware of the critical issue of “great content” and how, if done properly, you can build your brand and reputation accordingly.

    Best wishes from this ancient Aussie blogger who lives in a remote Thai village.


  • Unique content is great yes but for most seo consultants all we want to do is rank the page and therefore come across methods to do so with no content on a page and only add it later once the page is on the first page where it will be seen. Do you create your own content or outsource it?

    • Jerry Handy says:

      Yes I am responsible for the content written on this site with the exception of one article. Thanks for the feedback.

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