The 5 Components of A Successful Online Business (Part 2)
Ok. A few days ago, we dove into the first component of running a successful online business and today we're going to tackle part two. As you've seen, it takes an online presence through your lead capture page and free offer to get a visitor or prospect to hand over their contact details.
Now that you have their information, what exactly do you do next?
Before we dive into that, let me qualify our next move. Typically in running a successful online business, you have to take into consideration that you're actually in business, right? If you are, then there will be financial expenditures that you'll have to invest.
What will your financial outlay be? If you have any insight into online traffic generation, then you may be familiar with free methods. Traffic generation methods such as blog hopping, forum marketing, video marketing, article marketing, etc.
Those are just a few types of free methods that you can engage in to drive traffic to your lead capture page (remember part 1?) To be honest, those types of traffic generation works well, but they require a lot of time investment and thus the reason most marketers opt to go with paid methods.
If you're opting for the latter, then this second part of our five part series will make better sense to you.
So, let's explore it....
Because you have chosen to invest in your business and grow it to high levels of success, you shouldn't be doing it at a loss. Granted, that anyone who's in business definitely don't won't to be losing money hand over fist. So in order to curtail some of your initial financial outlays, savvy marketers will implement a high converting front end offer.
This offer is of high value as well, and is congruent or relative to the web visitors need. It is also priced very low as the intent is not so much to recoup your total ad spend, but to curtail your overall cost. We'll dive into why we structure it like this in a later post.
It is generally introduced immediately after the web visitor opts in to your lead capture page.
The alternative objective in this high converting front end offer is to create a customer. As one of my mentors taught me, that "customers create cash". Why is this important? It's one thing to build a list of "freebie seekers", but it's a whole new ball game when you're building a bonified customer's list.
Now that you have a new customers on the front end of your marketing funnel, you now have recouped a minute portion of your ad spend and allows you to re-invest for future scalability in your business.
One point of note here really quick is that every lead or optin that you are generating through your marketing efforts, even though they don't buy to your initial offer, you have the potential to follow up via your autoresponder.
Rule of thumb is that most visitors or prospects needs several exposure opportunities to your offer as well as getting to know more about you. Remember, people buy from those that they know, like and/or trust.
What types of offers can I present to my visitors?
Good question my friend. Typically it's going to be a product that is suitable to your audience. If you're into information marketing i.e. ebooks, educational courses or training videos, then the natural progression would be to find a product that delivered in that fashion.
Don't over analyze this, as you'll become a victim of "paralysis by analysis. Just put yourself in the mindset of the prospect and you'll be fine.
Let's take one particular niche for an example. If you are passionate about blogging or building websites, primarily you're going to offer a "free offer" from your lead capture page that solves an issue in your prospects life and after they opt in, you present them with a blogging product or a product that teaches them more on how to build websites easy and fast with "xyz" product.
Just be creative and always take into consideration that your objective is to bring the most of amount of value to the visitor. Don't offer substandard products that in the end will only give your name a bad reputation. The rule of thumb from my perspective is to only offer products that you have had experience with and that means that you either own it yourself, or you've had an opportunity to review it in depth.
Let's summarize what we've learned so far.
- 1. Set up your Lead Capture Page with free offer.
- 2. Present a high converting low cost front end offer of high value immediately after optin.
In our next time together, we will dig into the next phase or component of your online business and the importance of it's implementation. It is the make or break portion of your marketing funnel and could yield huge results in order to ensure that you have a longterm sustainable business.
Got questions or comments, please leave them below. I would love to hear your thoughts.
See you soon,